25+ years building businesses that matter — from Accenture and PwC to founding Amocare, India's natural wellness brand.
Currently
Creating consumer brands at the intersection of science, nature, and modern India.
Amocare is India's natural wellness brand — science-backed, plant-based solutions for intimate health. Founded on the conviction that wellness should be honest, accessible, and stigma-free.
ANC headsets, smart audio sunglasses, gaming earphones. Exclusive tie-up with Titan Eyewear. China OEM end-to-end.
COO. 70+ brands, 22+ fulfilment centres, 15+ cities. Built AI-assisted Command & Control from zero.
Thinking About
The themes that shape my bets — in business, science, and the future.
India's next great brands will be built on science, trust, and digital-first distribution. The D2C playbook is being rewritten.
Not a productivity tool — a new operating system for business. I use Claude and agentic workflows daily. The builders who understand this have an enormous edge.
Ashwagandha, Shilajit, adaptogens — ancient Ayurvedic science meeting modern longevity research. India sits on one of the world's most powerful wellness traditions.
Interviews · Talks · Campaigns
Founder conversations, wellness education, and brand storytelling.
Founder conversation on building India's natural intimate wellness brand, raising two institutional rounds, and what it takes to define a category from scratch.
Watch on YouTube →Dr. Preeti on how mental health directly shapes sexual wellbeing — educational, stigma-free.
Watch on Instagram → Founder InsightsHow adaptogens work in modern wellness and why natural formulations matter.
Watch on Instagram → Brand PerspectiveOn the Amocare campaign — messaging that reflects natural, science-backed wellness.
Watch on Instagram →Business · Health · Technology
Long-form thinking on wellness science, entrepreneurship, and AI.
Career
25+ years across consulting, consumer internet, telecom, logistics, and entrepreneurship.
Founded India's natural health supplement brand. End-to-end: formulation, GMP manufacturing, FSSAI compliance, multi-channel GTM. Raised two institutional rounds. AI-native operator.
Led full India operations — 70+ enterprise brands, 22+ fulfilment centres, 15+ cities. AI-assisted Command & Control Centre built from scratch.
Consumer electronics brand from zero — ANC headsets, smart audio sunglasses. China OEM manufacturing, D2C and exclusive Titan Eyewear retail.
Owned ₹200 Cr+ consumer tech P&L. Secured ₹500 Cr+ annual business with JBL/Harman and Motorola. Launched Airtel.in as eCommerce platform.
50+ KPI Control Tower. 75% burn reduction, 45% cost reduction in 9 months. ₹9 Cr/month savings, 1.2-day O2D improvement.
15+ engagements up to USD 12M across India, APAC, MENA, US. DTH and telecom company launches. Managed teams of 4–30 consultants.
Foundation in operations strategy, supply chain consulting, CRM, and business transformation. Tata Motors manufacturing and dealer network exposure.
Open to speaking engagements, media appearances, advisory conversations, and collaborations at the intersection of wellness, consumer brands, and AI.